How do
domain names work? A domain name works like an
address forwarding service.
All of your Web site content sits on a computer with a unique
address. This is called an IP address. An IP address is made up of a
series of numbers, such as 123.23.234.45. Your domain name directs
visitors to your site using this IP address.
We use domain names instead of IP addresses because most people find
it easier to remember a name rather than a series of numbers.