Launched in 2006 for the mobile web

.Mobi Domain Registration in Pakistan

The .mobi extension was created for the mobile internet. Today every good website must work on phones regardless of its ending, but a .mobi still makes a clear, memorable address for apps, mobile wallets, telecom services and SMS campaigns. Register yours in rupees with WinsHosting.

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What a .mobi domain means in a mobile-first Pakistan

When .mobi launched in 2006, browsing on a phone meant tiny screens, slow GPRS connections and stripped-down pages. The extension was backed by major mobile and technology companies, including Nokia, Microsoft and leading operators, with the aim of creating a space where every site worked properly on a handset. Owners were expected to follow mobile-friendly guidelines, and a .mobi address promised visitors a page built for their device.

Twenty years on, the problem it set out to solve has largely been solved another way. Responsive design means a single website adapts to any screen, and Google indexes the mobile version of a site first. In Pakistan, where the great majority of internet users go online through Jazz, Zong, Telenor or Ufone on a smartphone, every business website has to be mobile-first regardless of its extension.

So why choose .mobi in 2026? Because it is still a short, recognisable word that says "mobile". It suits businesses whose product lives on the phone: app developers, mobile wallet and fintech services, phone repair and accessory sellers, telecom resellers, and marketers running SMS or QR code campaigns that send people straight to a phone screen.

The registry is now operated by Identity Digital, after Afilias acquired the original operator, dotMobi, in 2010. Registration is open to anyone. WinsHosting registers .mobi names for Pakistani customers in rupees, lists you as the owner and gives you full DNS control, so you can point the domain at an app landing page, a store or an existing website.

.Mobi domain registration in Pakistan for mobile services and apps

Setting Up a .mobi Landing Page for an Android App

  1. 1

    Register the app name as .mobi

    Search the app's short name and buy the .mobi for Rs 1,899. Renewals cost Rs 2,199, which keeps the long-term cost predictable.

  2. 2

    Point it at a light page

    Use a single responsive page on shared hosting showing screenshots, features and the Google Play button, kept small so it loads on slow mobile data.

  3. 3

    Publish a privacy policy URL

    Google Play asks developers for a privacy policy link. Place it at yourapp.mobi/privacy so the address stays stable across app versions.

  4. 4

    Add HTTPS and app links

    Install the free SSL certificate, then add the assetlinks.json file so Android can open your .mobi links directly in the installed app.

  5. 5

    Use the name in SMS and QR codes

    Print the short .mobi on packaging and send it in bulk SMS campaigns, where every saved character counts.

Features included with your .mobi domain

Every .mobi registered through WinsHosting comes with these free tools.

A .mobi for app landing pages

Point your .mobi at a simple page with Play Store and App Store buttons, screenshots and a short pitch. It is a tidy address to put on packaging, adverts and social media posts.

Short .mobi links for SMS

Promotional SMS messages have little room. A brief .mobi with a path such as /eid can send customers straight to an offer page, and you can change the destination later without resending messages.

DNS records for .mobi services

Add A, CNAME and TXT records for your app's API, deep-link verification files, analytics and email. Developers can manage everything from our client area without raising a ticket.

Lock and control on every .mobi

Your .mobi is locked against unauthorised transfer from day one. The authorisation code is available only to account holders, which protects the domain your app depends on.

Mobile-wallet payment for .mobi

It seems fitting: pay for your .mobi with JazzCash or Easypaisa in a couple of minutes. Bank transfer, card and PayPal are available too, all billed in rupees.

Where a .mobi Address Works Well Today

  • App download pages
  • Mobile wallet promotions
  • Telecom bundles
  • SMS short links
  • QR codes on packaging
  • Ride and delivery apps
  • Mobile phone shops
  • Prepaid card sellers
  • USSD service guides
  • Event check-in pages

.mobi Domain Price in Pakistan

The .mobi domain price in Pakistan at WinsHosting is Rs 1,899 for the first year, with renewal and incoming transfer both at Rs 2,199 a year. Those rupee figures come from our live billing system, and there is no setup fee.

The renewal is only a little higher than the opening year, so a .mobi is easy to budget for over several years. That stability matters when the address is printed on packaging, shop boards and SIM-card inserts, or linked from an app that will sit on customers' phones for a long time.

Compared with a .com, the .mobi is cheaper both to register and to renew. For mobile phone shops, app studios and SMS marketing campaigns, that makes it an affordable second address alongside a main .pk or .com website.

Payment is in rupees by bank transfer to HBL, Bank Alfalah or Standard Chartered, by JazzCash or Easypaisa, with a local card, or through PayPal. Mobile wallet payments usually clear within minutes, which suits small retailers who do not hold an international card. Each invoice and receipt stays available in your client area for your records, and you can prepay up to ten years to lock in today's .mobi cost. If you need several names for different apps or campaigns, ask our sales team for a combined quotation before ordering. There are no hidden registry charges at checkout either.

Buy .mobi Domain

To buy .mobi domain names, search above, add your choice to the cart, fill in the registrant details and pay. The order is passed to the registry as soon as payment is confirmed, and the domain normally works within a short time of setting the nameservers.

The extension launched in 2006, backed by mobile operators, handset makers and technology companies through a sponsor known as dotMobi. It is now operated by Identity Digital, and any individual or business may register one; there are no residency or document requirements.

Use the business owner's name as registrant rather than a developer's. App store listings and printed QR codes may point to the domain for years, so control of it should stay with the company.

In Pakistan, the most natural buyers are mobile phone retailers and repair shops in markets such as Hall Road, Saddar and Hafeez Centre, app developers who need landing pages and privacy policy URLs, and fintech or wallet services pointing customers to help pages and agent locators. Telecom-related businesses and SMS marketers also buy .mobi names for short campaign links. Many buyers keep their main site on a .pk and purchase a matching .mobi domain for mobile-first promotions, redirecting it or using it for a dedicated app landing page. Check the name on a phone keyboard before paying; short words without awkward letter combinations are faster to type on a touchscreen.

.mobi Domain for Mobile Websites

A .mobi domain for mobile websites made obvious sense in 2006, when separate phone-friendly pages were the only way to serve small screens. Early registry policy even required .mobi sites to follow mobile best practice. Those rules were relaxed once smartphones and responsive design arrived, and today every website must work on phones regardless of its ending.

So what does the extension offer now? Clarity and memorability. A short .mobi tells customers your service lives on their phone: an app, a wallet, a booking system or a mobile shop. Visitors who tap it in an SMS or scan it from a QR code expect a page built for the device in their hand.

Meeting that expectation is the real work. Test on a mid-range Android phone over a 4G connection, not office Wi-Fi. Compress images, avoid auto-playing video and remove scripts you do not need, so Google's Core Web Vitals stay healthy. Keep forms short, use numeric keypads for phone and CNIC fields, and add a WhatsApp button for quick questions.

Our web hosting includes free SSL so every page loads over HTTPS. Check the site regularly in Google Search Console's mobile reports and fix any warnings quickly. A fast, secure mobile website on a .mobi then reinforces the promise the extension makes,. Finally, add the domain to your analytics so you can see how many visits arrive from phones and how long they stay.

.mobi Domain for Apps and QR Codes

A .mobi domain for apps and QR codes gives mobile products a short, on-topic address that works in print and on screen. App studios in Lahore, Karachi and Islamabad use it for download pages, feature tours, support articles and the privacy policy URL that Google Play and the App Store require.

The domain can also open your app directly. Android App Links and iOS Universal Links let a tap on yourapp.mobi/order/123 launch the matching screen in the installed app, while users without the app see a web page or the store listing. Both systems rely on small verification files served from the domain over HTTPS.

QR codes are another strong use. Restaurants, retailers and event organisers print them on menus, packaging and posters. Linking a QR code to a short .mobi path, rather than a long third-party shortener, keeps the link under your control. If a campaign ends, you can redirect the path instead of reprinting material, and you keep the scan statistics in your own analytics.

SMS campaigns benefit too, since a short domain leaves more characters for the message. Pair it with our branded bulk SMS service and track clicks with campaign parameters. Used this way, a .mobi app and QR domain ties your offline promotions, text messages and mobile apps together under one address. Use a separate path for each printed campaign so you can compare which poster or package performs best.

.mobi Domain Renewal and Transfer

The .mobi domain renewal and transfer fee at WinsHosting is Rs 2,199 a year, and the registration can be extended up to ten years ahead. Each renewal adds to the current expiry date, so early payment never loses you time.

An expired .mobi causes more damage than most domains, because the links using it are scattered everywhere: inside apps already installed on customers' phones, in SMS messages, on printed QR codes and in app store listings. When the domain stops resolving, all of those break at once, and some cannot be updated.

After expiry there is a short grace period for normal renewal, followed by a redemption period with an additional restore fee. If nobody restores the name, it is deleted and released, and a stranger could then receive the traffic from your old QR codes. Use a shared billing mailbox and a multi-year term to avoid that.

To move a .mobi to WinsHosting from another registrar, unlock it, request the authorisation code and place a transfer order. The fee is Rs 2,199 and adds a year to the registration. Transfers are not allowed within 60 days of registration or a previous transfer. Once moved, the .mobi transfer is complete and the name sits beside your other domains in one client area, renewed on one rupee invoice. Our support team can help with the transfer steps if your previous provider is slow to respond.

A .mobi Name Does Not Make a Site Mobile-Friendly

Google now indexes the mobile version of every site first, whatever the extension. A .mobi only helps people remember that your service lives on their phone; the page itself still needs a responsive layout, compressed images and fast load times to pass Core Web Vitals. If you need help building that, our web design team can quote for it.

Frequently asked questions

What is the price of a .mobi domain in Pakistan?

A new .mobi at WinsHosting costs Rs 1,899 for the first year. Renewal and incoming transfers are both Rs 2,199 a year. The prices are in rupees, appear in the card on this page and are payable through JazzCash, Easypaisa, bank transfer, card or PayPal.

Do I still need a .mobi domain for my mobile website?

No. Modern responsive websites work on phones under any extension, and Google indexes the mobile version of every site. A .mobi is now a branding choice, useful when your product or service is mobile-centred, such as an app, a phone shop or an SMS campaign.

Does a .mobi domain rank better in mobile search results?

No. Google does not give .mobi any ranking advantage on phones. Mobile rankings depend on content, page experience, speed and usability. A .com or .pk site that loads quickly on a phone will outrank a slow .mobi, so focus your effort on the website itself.

Can I use a .mobi domain for my Android app's privacy policy?

Yes. Google Play and the App Store require a publicly accessible privacy policy link. Host the policy on your .mobi, for example yourapp.mobi/privacy, and enter that address in the store listing. Keep the page available for as long as the app is published.

Are there any restrictions on who can register a .mobi?

No. Anyone can register a .mobi for any lawful purpose, with accurate contact details. The early mobile-compliance expectations that applied when the extension launched are no longer enforced. Trademark disputes are handled through the UDRP, as with other generic extensions.

Can I forward my .mobi to my existing website?

Yes. Set up URL forwarding in our client area, or add a permanent 301 redirect on your hosting. Many businesses use the .mobi on SMS messages and printed QR codes and forward it to a specific landing page on their main site, so they can track the campaign separately.

Is .mobi suitable for a mobile phone shop in Pakistan?

It fits well, because the word matches what you sell. Pair it with a .pk or .com.pk for local search, then decide which address appears on your signboard. A phone shop that sells online should also make sure checkout, delivery details and WhatsApp contact work smoothly on small screens.

Can I set up email on a .mobi domain?

Yes. Use mailboxes on our hosting or connect Google Workspace or Microsoft 365 by adding MX records. An address like support@yourapp.mobi looks consistent in app store listings and in replies to users. Add SPF and DKIM records so your messages are not marked as spam.

Give your app or mobile service a .mobi address

Search for your .mobi now and pay in minutes with JazzCash or Easypaisa. Questions? WhatsApp +92-312-4188424.

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