First year Rs 1,399

.Store Domain Registration

Thousands of Pakistani shops now sell through Instagram, WhatsApp and their own checkout pages, yet many still send customers to a long marketplace link. A .store address gives your shop its own front door. Register it with WinsHosting for Rs 1,399 in the first year and connect it to the platform you already use.

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Why .store has become a favourite of Pakistani online sellers

Online shopping in Pakistan has moved well beyond a handful of big marketplaces. Clothing labels from Faisalabad, home bakers in Karachi, shoe makers in Peshawar and gadget resellers in Lahore now run their own shops, take orders over WhatsApp and accept JazzCash, Easypaisa and cash on delivery. What many of them lack is a short web address that belongs to them and tells customers, before they click, that this is a place to buy.

.store does exactly that. It is a generic top-level domain operated by Radix, the registry behind .online, .tech and .site, and it opened to the public in 2016. Anyone can register it, with no business licence or trade check, and it works like any other domain for websites and email. Because it reads as a single English word customers already understand, zainabcrafts.store needs no explanation on a shopping bag or a sponsored Instagram post.

The extension also solves the availability problem. Short brand words in .com and even .pk are often taken or held by resellers asking high prices. In .store the same word is frequently free, and the extension makes up for the missing keyword: kurti.store or yourbrand.store say more than a generic .com padded with "shop" or "online".

WinsHosting has registered domains for Pakistani merchants since 2003. We charge in rupees, connect the domain to Shopify, WooCommerce on our hosting or any other builder, and pick up the phone in Lahore when a DNS setting confuses you. The first-year price is low, and the price card above shows the full renewal rate too, which means year two holds no shocks.

.Store domain registration illustration for online shops and retail brands in Pakistan

How Different Sellers Use a .store Domain

Someone selling handmade jewellery, baked goods or embroidered suits from home usually starts on Instagram. A .store address gives that seller a catalogue page with prices and sizes, so customers stop asking the same questions in direct messages. It also looks more permanent on a parcel label or a business card than a social media handle, and costs Rs 1,399 for the first year.

What a .store address does for a shop that sells online

Sellers who move from a marketplace link or a Facebook page to their own .store usually mention these benefits.

.store tells shoppers to buy

The word store sets an expectation before the page loads: products, prices and a checkout. That is helpful in ads and influencer posts, where viewers decide in seconds whether a link is worth tapping.

Connect .store to any shop builder

Point your name at Shopify, WooCommerce, Wix, Daraz storefront redirects or a custom-coded shop. Changing platform later only means updating DNS; your address on packaging and printed cards stays the same.

Low first-year .store price

At Rs 1,399 for the first year, a .store costs less than many single boosted posts. It lets a new brand test the market with a proper address before investing in a larger website or advertising budget.

.store links for WhatsApp orders

Short links like <em>yourbrand.store/eid</em> are easy to send in WhatsApp broadcasts and catalogues. They look more trustworthy than long URLs full of numbers, which customers increasingly suspect are scams.

HTTPS on every .store page

Install an SSL certificate so browsers show the padlock on product and checkout pages. Shoppers paying by card or entering their phone number and address expect it, and search engines prefer secure pages too.

Opening an Online Shop on a .store Address

  1. 1

    Find and register your .store name

    Use the domain search to find a short .store that matches your shop sign, then complete the order and pay through bank transfer, JazzCash, Easypaisa or card.

  2. 2

    Choose a shop platform

    Install WooCommerce on our hosting or connect the name to a hosted builder such as Shopify by adding the DNS records they give you.

  3. 3

    Add products and policies

    Upload clear photos, sizes and prices, and write delivery, exchange and cash-on-delivery terms before you announce the shop to anyone.

  4. 4

    Turn on HTTPS and payments

    Make sure the SSL certificate is active, then test a full order using each payment method you offer, including a small cash-on-delivery order.

  5. 5

    Share the address

    Put the .store link in your Instagram bio, WhatsApp Business catalogue, packaging inserts and receipts so customers can reorder without searching.

.store Domain Price in Pakistan

Expect to pay Rs 1,399 as the .store domain price in Pakistan for the first year of a new registration. From the second year onwards the renewal rate is Rs 5,800 per year, and transferring an existing .store to us also costs Rs 5,800, which includes a year added to the expiry date. These figures come from our live price list and are shown in the price card above.

The gap between the first-year and renewal rate is set by the registry's pricing rather than by a hidden fee on our side, and most registrars around the world follow the same pattern for .store. We prefer to state it plainly so you can budget properly. If you sell regularly, the renewal works out to well under Rs 500 a month, which is small compared with marketplace commissions.

Nothing extra is billed for activation, and zone editing, redirects and the registrar lock all come free. Premium .store names, usually very short or common retail words, are priced individually by Radix and may cost much more both to register and renew; our cart labels these clearly.

If you want hosting too, add a shared hosting plan with WooCommerce in the same order. Many small shops start with the domain alone pointed at Shopify or Instagram, then move to their own hosting once they need more control over design and payment options.

Buy .store Domain

To buy a .store domain, search for your shop name in the box on this page. Try your brand first, then a version with your city or main product if the plain brand is taken. Once you find a name that is free, add it to the cart, keep the period at one year or extend it, and move to checkout.

Register the domain in the name of the person or business that owns the shop. If a freelancer or agency is building the site, they should never be listed as the owner; give them access later through your account instead. Enter a working email and mobile number, because the registrar sends an ICANN verification link and renewal notices to that inbox.

Mobile wallets, Visa and Mastercard, PayPal and over-the-counter bank deposits are all accepted. Wallet and card orders usually activate in minutes, which matters when you are launching just before a sale such as Eid, 11.11 or Black Friday.

After you buy the .store domain online, log in to the client area to add the DNS records your shop platform asks for. Shopify, for instance, needs an A record and a CNAME. If you are unsure, open a ticket and paste the instructions; our support team will check them for you.

.store Domain for Online Shops

A .store domain for online shops works best when it becomes the single address customers remember. Pakistani sellers often spread their presence across Instagram, TikTok, Facebook Marketplace and a Daraz listing. A .store website ties those channels together: every bio link, packing slip and courier label points to one place you control, where the prices and stock are always current.

Owning the address also protects you. Social accounts can be restricted, marketplaces can change commission rates, and a listing can vanish overnight. A domain you keep paying for cannot be taken off you by an algorithm, so customers can still find you whatever happens on a platform you do not control.

For search, the extension is neutral. Google ranks shops on relevance, product information, page speed on mobile data and trust signals such as reviews, a clear returns policy and a physical address. A .store name does help shoppers recognise that a result leads to a shop, which can lift the click-through rate on product searches.

Use clear category pages, original product photos rather than supplier images, and descriptions written in the words your customers use, including Roman Urdu where natural. Add a free SSL certificate, a fast hosting plan and a Google Business Profile if you have a pickup point, and your .store becomes a proper storefront instead of another link in a bio.

.store Domain Renewal Cost

The .store domain renewal cost at WinsHosting is Rs 5,800 per year, as listed in our price card. It is worth knowing this before you register, because many sellers are drawn in by the low first-year rate and are surprised twelve months later. We show both prices up front so you can decide with full information.

There are a few ways to manage the cost. Some sellers renew for two or three years at a time when cash flow is strong after a big sale season, which removes the yearly reminder. Others keep auto-renew switched on with a saved card, so the domain never expires during a busy period. Either way, the renewal rate is the same per year.

Letting a .store lapse is expensive in other ways. When the domain expires your shop and email stop working. There is a grace period during which the normal renewal rate restores the name, but after that the registry charges a redemption fee, and if the name is finally deleted anyone can register it, including a competitor or a domain reseller.

If the ongoing .store renewal cost does not suit your budget, compare it with alternatives such as .online, .shop or a .com.pk before you register. Our sales team can show the long-term cost of each option over three or five years.

.store vs .com for Ecommerce

Choosing between .store vs .com for ecommerce is one of the most common questions our sales team hears. A .com is familiar worldwide and many customers type it by habit, but the shortest and most useful brand names were registered years ago. Buying one from a reseller can cost tens of thousands of rupees, while the same word is often free in .store.

A .store name is clearer about intent. Customers who see brandname.store know it is a shop; brandname.com could be a blog, a company profile or a holding page. For a business whose whole purpose is selling products online, that clarity is useful in advertising and on social media, where the address is read in a fraction of a second.

The trade-off is habit. Some customers may type .com out of instinct, especially if they heard your name rather than saw it. A practical solution is to register both if the .com is affordable and forward it to your .store, or to print the full address prominently everywhere you advertise.

Neither extension ranks better on Google by default. What decides your ecommerce success is product range, delivery reliability, honest pricing and customer service. Pick the address that best matches your brand, then invest in the website, the hosting and the marketing that bring customers back.

Plan for the .store Renewal Price, Not Just the First Year

The first year of .store costs Rs 1,399, but renewal is Rs 5,800 per year. Budget for that second-year figure from the start, and keep auto-renew or reminders on, because an online shop whose domain expires stops taking orders immediately and loses paid traffic. Order refunds, where they apply, are handled as set out in our terms.

Frequently asked questions

Can I connect a .store domain to my Daraz shop?

Daraz does not let sellers attach a custom domain to their store page, but you can use URL forwarding so yourbrand.store redirects to your Daraz shop link. That gives you a short, branded address for social media and packaging. When you later build your own website, change the forwarding to point there instead, and customers keep using the same address.

Is a .store domain good for a home-based bakery or food business?

Yes. Home bakers and caterers often take orders through Instagram and WhatsApp, and a .store address makes it easy to share a menu, prices and an order form. Keep the site simple, with clear photos, delivery areas and timings. If you mainly serve a local area, mention the neighbourhoods you deliver to so people searching nearby find you.

Can I accept JazzCash or Easypaisa payments on a .store website?

The domain itself does not handle payments; your shop platform does. WooCommerce has plugins for Pakistani payment gateways, and several local providers offer checkout integration for JazzCash, Easypaisa and cards. Many small shops also start with cash on delivery and manual wallet transfers before adding an automated gateway once order volume grows.

Why is my .store domain not opening after I connected it to Shopify?

The most common causes are DNS records that do not match Shopify's instructions, or changes that have not finished propagating, which can take a few hours. Check that the A record and the www CNAME are correct in the client area and that no old records conflict. If it still fails, open a ticket and our team will review the zone.

Can I get business email on my .store domain?

Yes. Create mailboxes like orders@ or support@ on our hosting, or hand mail delivery to a Workspace or 365 subscription by editing the MX entries. Email on your own domain looks more trustworthy than a free Gmail address when you send order confirmations, invoices or replies to complaints, and it stays with the business if a staff member leaves.

Is .store suitable for a physical shop without online sales?

It can be. A clothing shop in Anarkali or an electronics outlet in Saddar can use a .store site as a digital catalogue with location, opening hours, current offers and a WhatsApp button. Many customers check a shop online before visiting, especially for larger purchases, so even without a checkout the site can bring footfall.

What happens to my .store name if I close my business?

You can simply let it expire, or keep renewing it to stop someone else using your old brand. If you sell the business, the domain can be transferred to the new owner by changing the registrant details or moving it into their account. Domains are assets, so include them in any sale agreement.

Can I register a .store domain in Urdu script?

Radix supports some internationalised domain names on its extensions, but browser handling, email support and customer typing habits make non-Latin names harder to use in practice. For Pakistani shops we recommend a name in English letters, possibly a Roman Urdu word such as jutay or dupatta, which most customers can type easily on their phones.

Open your shop on a .store address

Find your brand name, register it for Rs 1,399 in the first year and point it at the shop you already run.

Search .store names